SEO for Fashion Guide

Seo for fashion
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Apply SEO to your fashion e-commerce site, skyrocket your rankings in Google & drive profit

Fashion is the largest B2C ecommerce market segment and is currently worth over $750 billion and is predicted to grow to over $870 billion by 2023. (Statista, 2021)

The fashion industry is a multibillion-dollar global industry that continues to see growth with every passing year. Online shopping is everywhere. Fashion brands and stores of all kinds are players in the game, whether it’s small family-run boutiques or large international companies.

With so much online competition, fashion brands may be wondering what they can do to stand out among their competitors, bring in traffic to their website, and increase direct sales?

Search engine optimization (SEO) for fashion is the answer to your online success

  • Continue to read and learn how to optimize your website with relevant content to your customer’s needs and smartly inject the keywords they search for most. 

  • Implement SEO for fashion to target customers and gain more trafficincrease your direct sales through SEO and CRO tactics applied to your website.

Ready to take action? Let’s start.

Discover the basics of SEO for fashion

SEO for fashion

Search engine optimization for fashion websites is not a new phenomenon, but it is not utilized as widely, and correctly, as one may assume for such an effective digital marketing tactic. For one, it can be a bit tricky to understand and even more difficult to apply SEO efforts well, therefore not every fashion site takes advantage of it.

However, once a fashion ecommerce company understands the significant long-term benefits of SEO campaigns they are likely to ask why it took them so long to apply it. Keep reading to learn all the benefits of a well-optimized site and see for yourself why SEO works for a site’s rankings and how it helps boost engagement.

What is SEO for fashion?

SEO for fashion ecommerce is a multi-faceted digital marketing approach that involves targeting specific keywords, using the right structured data tags, and crafting link-building tactics to ultimately increase online traffic and conversions.  

Good fashion SEO brings customers to your site, keeps them compelled to stay to browse your products, and ultimately guides them towards making a purchase.

What are the benefits of fashion SEO?

Even though SEO for fashion has been around for over a decade and it is one of the most surefire methods in increasing your visibility in the search results, there is still somewhat of a gap between understanding exactly what fashion SEO is and how it benefits online stores.

 In fact, there are so many benefits for a fashion brand when applying SEO that those who do not opt for such techniques greatly risk falling behind competitors. Read below the most significant benefits for online clothing stores and brands that implement SEO on their websites.

  1. Generate more organic web traffic.

  2. Boost your company’s sales and leads.

  3. Enhance your brand authority

  4. Get affordable and measurable results

  5. Increase the navigation time on your website

  6. Rank and stand out on SERPs

  7. Protect the future of your fashion company.

What's the difference between on-page and off-page SEO for fashion ecommerce sites?

When applying SEO for your fashion site there are various components that will make up your strategy, including both on-page SEO and off-page SEO. Even though on-page is probably more familiar to you, it is crucial to not underestimate the power and importance of off-page SEO.

 In fact, both need to work together in order to create a successful SEO campaign. Read on to learn the differences between on-page and off-page SEO for your fashion website and how to apply them both accordingly.

What is on-page SEO for fashion

On-page optimization refers to all measures that can be taken directly within the website in order to improve its position in the search rankings. Start with content optimization and make sure your fashion copy is written in a way that it can be seen by the widest possible group of people, aka, your target audience.

Add meta-titles, tags, headings, relevant links, and make sure that your keywords are used sufficiently while the intent fully matches your web pages’ copy. To continue climbing in the search engines and bring in more traffic for your site, consider the following on-page tactics:

  • Craft compelling meta description & title tag

  • Add headings among your paragraphs(H1-H6)

  • Perform internal & external linking

  • Optimize your website page speed

  • Prioritize the mobile experience

SEO for fashion

What is off-page SEO for fashion

Off-page SEO, on the other hand, refers to the actions which are taken outside of your fashion site but ones that still impact how well you perform in the search engines. 

In essence, it’s getting links from other websites, which means you have less control over it than on-page. Your site should aim to achieve the following off-page SEO techniques:

  • Backlinks

  • Shares on socials

  • Brand mentions

  • Page authority

When should I start my fashion SEO?

There is no time like the present to begin implementing SEO for your fashion ecommerce site. Because it is an ongoing process, and one which takes time before seeing substantial results in the search engines (more on that later), it is best to start your SEO strategies as soon as possible. 

It takes time to create a thorough SEO strategy, conduct keyword research, write new content, and optimize your current site, so it’s incredibly helpful to get a jump start on your search engine optimization journey with a sense of urgency.

In 2021, over 230 million people in the United States participated in online shopping for apparel (Statista, 2022)

If I apply SEO for my fashion business, when will I see results?

Like most good things in life, applying SEO for fashion takes time to see substantial results. It is not an overnight fix, and in fact, you may not see much difference in the search engines for the first couple of months. 

It may take up to six months to see concrete and measurable results for your SEO efforts. If you’re looking to measure some helpful KPIs to see if your SEO efforts are working, you can observe the following:

  • Organic search traffic

  • High number of backlinks

  • Referrals from websites

  • Increase in conversions

  • Ranking in search engines

Is it helpful to hire an SEO copywriting agency for fashion websites?

Hiring a professional SEO copywriting agency is a smart idea if you are interested in accelerating the Google search results. An SEO expert is not only an excellent writer, they also have the strategic mindset to understand your brand and buyer persona, and how to analyze your competitors so that you outrank them. 

Even if your company employs strong writers or even ones with marketing backgrounds, the fact is that SEO changes so rapidly that it takes someone in the industry to truly stay on top of the trends. Furthermore, a team of professionals has access to cutting-edge SEO tools that make a huge difference for your website. 

They are able to see the current trends, how well your keywords are ranking, which pieces of content gain the most traction from customers, what is the bounce rate of your fashion site, Google’s algorithms, and so on.

SEO for fashion

Learn 6+1 actionable tips for fashion SEO

Kick your search engine optimization journey into high gear when you apply the most surefire tactics to your business site. Read the tips and tricks below and learn how you can customize them for your website. 

  • Bring in more organic traffic

  • Catapult your online visibility

  • Increase brand awareness 

  • Generate more direct sales and profits

1. Conduct keyword research

Finding the right keywords for your website is an ever-important part of your fashion SEO strategy. If you are not injecting relevant keywords, and subsequently their search intent, you will never be able to rank with your particular audience. 

Through comprehensive research, determine the longtail keywords your customers are searching for (i.e. “women’s white v-neck t-shirt” instead of just “women’s t-shirt”). Once you have conducted the research and are ready to implement words and phrases into your content, be sure to not do keyword stuffing. 

Keyword research plays a huge role in your SEO success, but if you try to cheat the system then Google may “punish” you for it by hiding you from the SERP. Instead, use relevant keywords in a smart but subtle manner so that you can outrank other websites with a niche keyword but do not risk your site with spammy content.

2. Make your fashion website user-friendly

A user-friendly website is of utmost importance for clothing brands. While of course your efforts with SEO are aiming at moving up in the search results, you still need to always remember that at the heart of your website is a human who is reading your content and experiencing your site. 

Having a user-friendly website is a huge part of a successful SEO campaign for your website. When considering how to make your website friendly for users, remember the following tips on how to achieve such a goal:

  • Use headings and subheadings

  • Make sure content is easy to skim

  • Have a responsive website

  • Avoid too many pop-ups

  • Add search functionality

3. Optimize your images

Bear in mind that search engines not only care about written text but that images matter too. Bots scan every facet of your site and the quality of your images makes a difference for your overall performance in the search results. 

Not only do high-quality and well-optimized images appease the bots and give them important contextual information, but it helps with the overall user experience and makes customers want to return to your site.

A  fashion website especially needs to have high-quality images so that your product is reflected in an attractive manner alongside a great product description. Use some of the following tips on how to optimize your images for SEO:

  • Resize your images

  • Optimize file names

  • Write alt tags

  • Include captions

In the US alone, the apparel and accessory industries accounted for 29.5% of all ecommerce sales in 2021 (Shopify, 2022)

4. Write excellent product descriptions

At the heart of your fashion business are the beautiful and unique pieces you sell. Your fashion products are a huge factor in what makes your brand uniquely you, so properly describing your products is essential. 

Your product pages and descriptions should be compelling enough to convince the user to instantly make a purchase. SEO product pages and descriptions are also a great place to apply the keywords that your customers are searching for. 

When readers land on your page because you ranked high for a specific keyword, it gives you a chance to fulfill their needs and give them what they are looking for. This in turn will turn a reader into a customer, and, hopefully, a loyal customer at that.

5. Be mobile-friendly

Users spend an incredible amount of time shopping online via their cell phones. In fact, according to Statista, an average of 55.4% of consumers worldwide purchased something online using their mobile in just the third quarter of 2020 alone. 

With numbers like that, your business’ website is in dire need of a well-optimized website for mobiles. Another incredible statistic according to Hubspot is that if your website isn’t mobile-friendly, users are 5 times more likely to leave! 

Don’t risk numbers like that; apply the most reliable ways to ensure that your website is mobile-friendly with the following techniques:

  • Have fast page loading time

  • Be careful with pop-ups

  • Implement a navigation bar

  • Make searchability easy

  • Ensure your CTAs are easy to find

6. Write fashion blogs

Having a consistent fashion blog is one of the most pertinent SEO tips that all fashion sites should follow. A blog post assists in helping you to create quality content tailored to the needs of your customers. 

Furthermore, having fashion blogs is also a great place on your website to write about the latest trends and styles which further boosts your authority within the market. When you stay relevant and up-to-date it demonstrates to your customers that you are a reliable source that can provide them with what is new in fashion at the moment. 

Creating quality content tailored to your customer base is an excellent way to bring in organic traffic, so if your in-house team is not brimming with great writers then you should consider having guest bloggers, which demonstrates authority for your site. 

Use the opportunity to ask our SEO Copywriting Agency to write a series of interrelated blogs so you can do link building, one of the most important aspects of SEO.

7. Implement well-defined CTAs

Strong call-to-action statements and buttons (CTAs) can have a major impact on the users visiting your website. After being convinced by your copy that your product or service satisfies their needs, the users need to have an extra incentive to click and proceed with fulfilling your page’s goal – be it a purchase, or further engagement. 

They help the audience avoid confusion, direct them in what to do next, and can ultimately help boost sales. When thinking of the “perfect” CTA, there are a few techniques to keep in mind. By using some proven conversion copywriting techniques that convert readers into customers you will be well on your way to engaging your audience and making them take action.

 Craft compelling CTAs with the following tips:

  • Use power words

  • Start with a verb

  • Make them visually stand out

  • Place CTAs on every page

SEO for fashion

Learn how to monitor fashion SEO progress

Measuring and tracking your fashion search engine optimization is vital in seeing what is working and where you can potentially make improvements. Learn some of the most pertinent SEO tools to track your site’s progress and ensure that your efforts are well worth it.

Google Analytics​

One of the most popular ways to keep track of progress on your site is via Google Analytics. This specific online platform is user-oriented and provides you with insights into how people use and interact with your website. It can assist your business in identifying trends and patterns in user interaction so you can strategize on the changes to make or what to keep the same on your site.

Google search console

Google search console is more search-engine oriented than Google Analytics. It provides you with insights into how you can monitor and resolve issues that may be occurring on your site. This could include malware or other security issues which may be impacting your search engine rankings. This way, you are sure that your site is running as smoothly as possible and is keeping you aware of technical problems that maybe you did not even know existed prior.

Heat map-generators

For fashion brands, using heat map generators as one of their go-to SEO tools is a must. It is a mapping software that takes your data and organizes it by activity level. In this way, your business can easily see where most of your customers and your highest-performing sales reps are located. Heat map-generators allow you to visually understand how you are performing and if you should further target an area that is doing particularly well in sales.

Discover why SEO Copywriting Agency is the #1 choice for fashion SEO

At SEO Copywriting Agency, we are proud to have worked alongside some of the giants in the retail industry. Our team of copywriters has honed their skills in writing excellent product descriptions, how to find and apply relevant long-tail keywords, and to use an overall strategic mindset to ensure your website is a leader in the fashion industry.

Whether you’re a small boutique retail store or have multiple shops throughout the globe, SEO for fashion is a must for your website. 

Let our expert team of strategists and copywriters come up with a plan for your fashion website and see your site catapult in the searches, bring in more traffic, and boost your profits with SEO tactics that are tailored for you.

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