Do you want to start applying SEO to your website, but feel lost by all the different SEO types out there? You have heard of White hat SEO, Black Hat SEO, Off-Page or On-Page, Technical SEO and you can’t really get what’s the difference between them and which one to apply? Just keep reading.
All SEO types get classified according to their structure and applied method. By breaking down SEO types into 8 relevant and highly-implemented categories, it is much easier to understand which one fits your business’ needs. If you would like to start your journey of SEO and learn the different SEO types to take your business to the next level, read on! Our SEO Guide for Beginners is a great jumping-off point so you can have a comprehensive understanding of the best SEO applications for your business!
What are the SEO types?
SEO can be difficult to fully understand because there is a wide range of SEO types in existence. Knowing these differences as a beginner puts you ahead of the game and helps tremendously with the optimization of your website. Some SEO types are creative, while others are more technical. If you are able to comprehend and recognize the nuances of each you can have a better understanding which one is best for your business.
1. White Hat SEO
One of the most basic places for SEO beginners to start is to understand White Hat SEO. This is the most standard SEO technique that improves a website’s ranking on search engines. These strategies include techniques such as creative keyword injection, meta-data and content optimization, and they always follow Google’s official guidelines. The essence of White Hat SEO is to maintain integrity while continuously striving for website optimization. It has the human touch and is a compelling read for your audience. At the crux of White Hat SEO is following the “rules” that Google wants you to follow, which in turn Google will reward you for by ranking you higher.
SEO Copywriting Agency Tip: White Hat SEO is the safest and most efficient SEO type to follow.
2. Black Hat SEO
Black Hat SEO is the opposite of White Hat. It refers to strategies and techniques that try to trick search engines into ranking content through violating its standards and guidelines. These violations occur when a website uses keyword spamming, sneaky redirects, or providing different content to your users than to Google’s bots, known as “cloaking”. Though using Black Hat techniques may initially increase your website ranking, it has severe consequences. Beyond being unethical, Black Hat SEO techniques can result in your website being banned from search engines results so it is wise to avoid this SEO type.
SEO Copywriting Agency Tip: Google’s bots get more sophisticated every day, so trying to outsmart them with Black Hat techniques isn’t feasible in the long run.
3. Technical SEO
SEO Copywriting Agency Tip: To check your website’s technical SEO health, you can ask for a technical website audit on our homepage.
4. On-Page SEO
On-Page SEO is about optimizing every element on a website frontend and backend according to Google’s guidelines. These elements can refer to a page’s content as well as its HTML coding. On-Page SEO is closely related to SEO copywriting as the latter incorporates all the on-page SEO techniques during its creation process. On-Page SEO helps you optimize every part of your website such as writing better headings and subheadings, selecting and incorporating keywords effectively, optimising your meta-data, matching your website’s content with your audience intent and so on.
SEO Copywriting Agency Tip: In fact, On-Page SEO can be considered either part of White Hat SEO when implemented the right way.
5. Off-Page SEO
Off-Page SEO refers to different techniques that can increase your website’s visibility through link building, social media marketing, articles, press releases, reviews, and so on. It encompasses all the things that do not happen directly on your website. Off-Page SEO is a great method in order to attract traffic through other online websites, increase your website’s authority and enhance your ranking. At its core, it tells Google that your website is an important part of the web because it says what others think about your site.
SEO Copywriting Agency Tip: You can join Facebook groups and answer questions related to your business with a link to your website. Make sure you give value instead of just spamming with links.
6. Local SEO
Sometimes focusing on immediate surroundings is the most important part of a business. Local SEO is a way to provide answers for people who are seeking certain types of businesses in a small area. A Local SEO strategy is important because it can help a business acquire more visibility in a specific area. The most common strategy of Local SEO is to provide accurate information about your business’s name, address, and contact info on the internet, both on your website and other listing platforms.
SEO Copywriting Agency Tip: Google My Business is the main tool that can help you apply Local SEO effectively.
7. E-commerce SEO
With the continuous increase of companies utilizing their webpage to sell products or promote their business, E-commerce SEO has grown exponentially in recent years. E-commerce SEO is where you apply techniques to boost sales of your online shop. All working pages should be optimized including the homepage, category pages, products, offers, and visuals. Follow the SEO techniques for your E-commerce website to increase quality organic traffic, build a stronger brand, and increase your sales.
SEO Copywriting Agency Tip: Check out our E-commerce SEO Guide to learn how to take your online business to the next level!
8. Mobile SEO
Even novices in SEO know how important anything is related to our mobiles. Mobile SEO is the process by which you optimize your website so that it reads clearly on a mobile device. Because over 60% of Google searches are now done on mobile devices, Mobile SEO is an SEO type that cannot be ignored. When applying Mobile SEO, run tests to make sure your website is running quickly, uploads properly, and is not disrupted by things like pop-ups and banners. Just because your website looks good on a desktop does not mean it will translate to a mobile phone, and therefore you lose a large category of customers.
SEO Copywriting Agency Tip: Make sure your CTA is large and easy to find on a mobile device. You do not want your users scrolling and scrolling when they’re ready to purchase!
How an SEO agency can help with all your SEO needs?
The application of SEO techniques to a business’ website is becoming increasingly important for its success, but this is easier said than done. SEO takes much time and effort. Above all else, proper SEO application requires expertise. There are certain guidelines that must be followed in order to satisfy Google. That is why hiring an SEO agency should be taken under serious consideration, so that way you have more time to focus on other business matters. An SEO expert has the knowledge and most up-to-date information and tools to help optimize your website to its fullest potential.
Why choose SEO Copywriting Agency to make your business’ website great?
At SEO Copywriting Agency, we are a team of well-versed experts of the art of SEO copywriting and understand its many complexities. We know all the types of SEO and how to apply them in a compelling and accurate way. Through the use of state-of-the-art tools and expertise, we have helped numerous businesses elevate their web presence with our data-driven results. If you’re ready to take your business to the next level with a fully optimized webpage, contact an SEO expert today!