Seo for Travel Website
Discover how applying SEO to your travel website catapults you to the top-ranking pages on Google
The travel industry has undergone tremendous changes over the years, and your business is surely on the constant lookout for how to adapt to and pivot with the times.
Long gone are the days where customers would enter a travel agency, browse a catalog or brochure, and have a travel agent take care of the rest.
Nowadays, travel enthusiasts have the knowledge, accessibilities, and capabilities to be their own agents and bottom-to-top planners. So where does that leave you and your business?
Travel search engine optimization (SEO) is key in keeping your travel website relevant while allowing you to connect with customers, and, when applied correctly, help with your search engine results.
Travel SEO is one of the most pertinent ways to ensure that your business remains necessary and useful in an increasingly shifting world of travel. Even as aspects of the industry change, you can keep up with the times by having a website that both human users and online bots view as noteworthy.
So whether you’re one of the travel agencies looking for new customers, a tour operator, or a full-time travel blogger, you are bound to benefit from the application of search engine optimization and see results you may never have thought possible. Read on to learn the must-know facts about travel SEO, why it matters, and how you can start applying it to your travel website in real-time.
Learn the basics of SEO for travel website
You probably hear a lot about SEO and search engine ranking, but it might still be somewhat of a mystery to you. What is it exactly? Is it a wise investment? Are SEO efforts worth it in the long run?
You are not alone in your questions. In fact, many businesses do not understand the value of SEO, and this ultimately puts them behind their competitors.
Do not let this happen to you!
Presented below are the basics of travel SEO so you can understand how and why it is so beneficial to the modern website. Keep reading on to gain insight into the ins and outs of SEO for travel businesses and see why it’s a marketing strategy that anyone in the industry should seriously consider implementing on their website.
What is travel SEO?
Travel SEO is the tactic of applying search engine optimization to your travel-related website. It is the practice of targeting keywords that your clients are looking for and implementing them strategically on your website so you drive increased traffic and move up in the search results. It is one of the most prevalent forms of content marketing and is especially important in the travel industry, which is one of the most competitive and evolving industries around.
Why does a travel business need SEO?
As stated above, the travel industry is incredibly competitive. Not only that, it has evolved at such a rapid rate throughout the past few decades that travel businesses have needed to react and adapt more so than many other industries. No longer can their travel site be that of generations of the past; it needs to be targeted, smart, and provide relevant content that self-sufficient customers are searching for.
Rank higher in the search engines
One of the most noteworthy aspects of applying travel SEO is that, when done properly by an expert, it can assist in helping your website move up in the search engines. If you appear beyond the first page of Google you can consider yourself behind the competition. And because travelers, especially younger generations, do so much of their own trip planning now, your website cannot afford to not be high in the search results that provides them with the much sought-after information that they need.
Appease your target audience
With the end goal in mind of implementing SEO strategies in order to rank higher in the search results, how exactly do you achieve such a feat? Appealing to your buyer persona through the use of the right keywords is a must. Understanding what your audience is searching for and then using these target keywords is perhaps the most important factor for travel SEO. Remember that other websites in the travel industry may have flashy images and appealing content, but if it is not what their target audience is searching for then it is negligible.
Gain new potential customers
In an increasingly interconnected world, a travel business should always be on a continuous lookout for the potential to gain new customers. While it should be at the forefront of your content marketing strategy to speak to your existing customers, the regularity of travel and tourism means that the market is constantly growing and that you have the chance to gain new customers all the time. If your web content is SEO-friendly then you have a strong chance of being able to steadily bring in new organic traffic.
Increase your brand awareness
Increased brand awareness is a happy reward for properly implemented travel SEO. From business travelers to leisurely travelers, whoever you speak to will come back to you more and more if you are a leader within the industry. If you are ranking in Google and other search engines, you will undoubtedly be seen as a trusted and knowledgeable source. Other benefits of using travel SEO to increase brand awareness include:
- Ability to reach a wider audience
- Provide valuable content to your customers
- Improve website experience for readers
What’s the difference between SEO and PPC for my travel website?
Many travel agencies and others within the industry come to a crossroads when wondering how to increase their visibility in the search engines: should I implement SEO or pay-per-click (PPC) as a part of my digital marketing strategy? While PPC ads bring quick results, it does not increase organic traffic the way that SEO does.
Applying travel SEO to your website is an ongoing process that leaves room for adjustments and improvements as things change over time as well as being one of the most cost-effective content marketing strategies available. In essence, paid ads may be tempting for a get-rich-quick tactic, but SEO will stand by you in the long run.
When should I start SEO for my travel website?
There is no time like the present to start your travel SEO services! Because it is an ongoing process it requires careful planning for travel agencies and others in the industry to come up with a solid plan of making it a part of their website. Though the travel and tourism industry has certainly felt the devastating effects of the novel Covid-19 pandemic, it is sure to make a comeback in the future so getting a headstart over your competitors on travel SEO services is a wise move to make.
When can I expect to see results once I apply travel SEO?
It is important that you know outright that SEO is not the speediest of content marketing strategies. However, the rewards are monumental if you can be patient. During the first month or two of full implementation of SEO on your website, you likely will not see much of a difference. Most SEO copywriting experts agree that it can take upwards of four to six months before you see real, tangible results. Luckily, there are ways to track your progress and KPIs over time to see if your SEO strategy is working, which include:
- Impression clicks
- Organic search traffic
- High number of backlinks
- Referrals from websites
- Increase in conversions
- Ranking in search engines
Can voice search be a part of an SEO strategy for my travel website?
Technological advances move at the speed of light, and voice search is a great example of this notion. Today, many online users use voice commands to “speak” to their devices. The devices then make the search on the internet, thus eliminating the need for a human to type out their search inquiry. As you may have guessed, voice search can be SEO optimized to increase a website’s visibility even further.
Voice SEO, as it is also called, is the optimization of keywords or phrases, much like “regular” SEO. Travel sites should focus on featured snippets and long-tail keywords that users search for, especially when they are speaking out loud and not typing. It is vital to understand your customer and how they use their devices to have successful voice SEO, but when you do you have even more chances to see growth and increased visibility.
How important are social media platforms for my SEO strategy?
Having a social media presence is nearly just as important for travel and tourism companies as the official web pages themselves. Consider for a moment who are some of the most pervasive travelers: millennials. This generation, ranging in ages from mid-20s to late-30s, are digital nomads who do much of their own travel planning. They are omnipresent on a variety of social media pages, so having an SEO strategy that includes a strong presence on platforms such as Facebook, Instagram, and Linkedin is essential.
Having an online presence on social media can be viewed as a supporting character in a viable SEO strategy, and sharing your website’s content and know-how through social media posts cannot be stressed enough. Social media is not disappearing anytime soon, so the sooner you onboard a smart social media presence the better. In fact, social media content helps you to:
- Have higher levels of distribution
- Gives your content a longer shelf life
- Improves visibility & organic traffic
- Enhances local SEO
- Increases brand awareness
Should I hire an SEO copywriting agency for my travel website?
SEO is much more than just creating nice content for your users to read. It also includes technical SEO, internal linking, writing a strong meta description and title tag for each page, analytically understanding search queries, and much more. It is a unique form of digital marketing that many people think they understand, but soon realize there is a lot the lies beneath the surface. Firstly, an in-depth SEO strategy for a travel website is best conducted by a strategic expert before the copywriting process begins.
Hiring an experienced SEO agency ensures that the experts are behind the wheel of boosting your website’s profile. They understand all the intricacies that go into making content that is not only engaging but has the ability to convert and increase sales as well. Their know-how of keyword research and properly placed keyword injection is a skill set they have spent hours poring over. As a travel agency that likely does not employ an SEO expert, it is worth the investment to hire a professional and see an increase in ROI.
Leverage the specialized SEO techniques and boost your travel business revenues.
Discover surefire SEO tactics for travel websites
Your SEO journey on your travel website can be underway in no time and bring in the results you desire when you follow some of the most pertinent online tactics. With the below SEO tips for travel websites, you can count on more traffic, high rankings in search engine result pages, increased brand awareness, and an increased likelihood to gain potential customers.
Start with a keyword strategy
Performing thorough keyword research to identify relevant keywords is absolutely essential for your travel website. An SEO strategy for travel websites should always kickstart with thorough keyword research. This allows you to take a deep dive into the travel-related keywords that your customers are searching for, the intent of such keywords, and in what phase of their journey they are in.
Once you are aware of the tourism-related keywords that customers are searching for, they should be injected throughout your website including the homepage, landing pages, blogs, and each page’s title tag including the meta title and meta description. A solid keyword strategy is one of the key pieces in bringing in targeted traffic since your website provides them with the services or information that they are looking for.
Write enticing travel blogs
Writing a blog post with regularity is an excellent tactic to help boost your travel SEO. Not only is blogging a great way to showcase your quality content, but it is also one of the most efficient ways to target your keywords and show off your expertise on various topics. When blogs are written thoughtfully and with proper SEO tactics, it is one of the best ways to see your website rank in the search engines and wind up on the first results page.
Writing blogs is especially helpful if you have travel bloggers within your team, but you can also recruit others from outside your business to write a guest post. By asking experts within the travel and tourism industries to contribute to your website, it shows your authority because you are providing your readers with information from the experts. In essence, blogging gives you a lot of freedom and creativity, tons of opportunities to do link building between blogs, and is an overall great way to see travel SEO in action.
Create landing pages
Any SEO-friendly website that’s worth its salt knows the necessity of clear and strong landing pages. Landing pages are some of the most important internal pages for any website because they help answer inquiries that your customers may have. They provide the necessary information and have a compelling CTA somewhere on the page.
Essentially, landing pages can be seen as the next step toward a visitor to your site in becoming a customer. Their sole purpose can be seen as convincing visitors to take a specific action. The benefits of a well-constructed landing page include:
- They leave a good first impression
- Generate leads and conversions
- Help to build credibility
- Increase brand awareness
Do link building at every chance
The process of link building is one of the backbones of SEO. Having internal links on your website is when you establish relevant hyperlinks to various webpages, typically within your own website. It helps Google to discover new pages and determine which of these pages should rank high in the SERPs. As a bonus, internal links have the ability to drive tons of organic traffic to your site.
If you have many internal links within your website, users are able to crawl your site with ease, but they can also be used to do link building to other sites so you can build relationships within your industry. The goal of the content you create should be that it is authoritative in such a way that it is linked internally on others’ websites and presents you as an expert in the industry.
Be mindful of your images
What is a travel site without dreamy images that inspire your users and make them want to pack up their bags right then and there? Images are an absolutely essential part of a travel agency or operator website, and did you know that even images can be SEO optimized? Images help with the user experience, an important factor in an SEO-friendly site, and are even scanned by Google. So when done correctly, applying SEO to images is beneficial for both humans and bots. Win-win!
There are a few tactics that should be considered when making your images SEO-approved. Consider the following SEO tips when looking to add the right images to your site:
- Choose the right file (JPEG, PNG, & SVG all have different roles)
- Scale your image down to improve the speed of the page
- Apply compelling captions for your user
- Write alt text for Google’s satisfaction
Apply local SEO
Sometimes users are looking for results in their immediate area, and that is where local SEO comes into play. Local SEO is Google’s way of seeing your business address and concluding if you are within a certain proximity to help out a user searching for results in their surrounding area. Of course, you probably want a wide reach, but if you are one of the go-to businesses in your area you can bank on increased visibility at a larger scale.
To begin, every large or small business should create a Google My Business account, which is one of the most effective ways to gain visibility and rank higher on Google maps. This puts you “on the map” to start, but there are many more necessary steps in applying local SEO to ensure that your business shows up in the local directories and searches, including:
- Optimizing your website for voice search
- Creating content about local happenings
- Finding local keywords and injecting them smartly
- Use location pages on your website
Make your website mobile-friendly
Let’s face facts: using a mobile phone to plan travel is becoming increasingly popular. From leisure travelers to business travelers, the ease of using a mobile phone to plan parts of travel, or even the whole trip, is the wave of the future. In fact, according to Geomarketing from Yext, nearly 48 percent of consumers feel comfortable enough to research, plan and book a trip from their phone. Therefore, the necessity of your website being mobile-friendly cannot be overlooked.
Mobile-friendliness is a crucial part of SEO because it means that your website has the chance to outrank other websites that are not mobile-friendly in mobile search results. If your target group consists of users who are reliant on their mobile phones then you can count on their traffic when they are searching on such devices. Websites that achieve mobile friendliness mean that they have:
- Same design as when opened on a desktop
- Few navigation drop-downs features
- Content that is easy to scroll
- Large and readable font
- Limited (or non-existent) pop-ups
- Mobile-responsive theme and template
- Fast page speed
Find out why SEO Copywriting Agency is the #1 choice to boost SEO for your travel website
At SEO Copywriting Agency, one of our areas of expertise is travel SEO. We have worked with a number of companies in the industry. From a boutique travel agency within a niche market to businesses offering large tour packages and beyond, we understand what it takes to make travel websites SEO-friendly so that they see significant results.
Whether you’re a small business owner or a large corporation, we have the necessary knowledge, experience, and advanced know-how of various AI and Google webmaster tools to help your business. Address your weaknesses head-on with help from the experts and let us assist in catapulting your visibility and online rankings.