Exclusive Bonus: Downloadable SEO Glossary for beginners
Learning all the ins and outs of SEO copywriting and the related terms is not a piece of cake, especially if you’re on the verge of starting out your business.
If you’ve been reading our SEO-themed blog posts or thought about working with us but found yourself confused by some of the terms you encountered on the way, then this post is definitely for you.
Before hiring a copywriting agency to create content and boost your online presence, make sure you familiarize yourself with the hottest SEO definitions.
To help you get a handle on all the new terms you’re about to see, we compiled a list of SEO FAQs 101 AND a pocket SEO Glossary which you may download and guide yourself further along the path of SEO Copywriting.
Ready to find answers to the most trending SEO FAQs? Let’s get started!
SEO FAQs: Soak up the Basic SEO Terminology and much more
1. What is SEO?
SEO is the art and science of methodically crafting pages to rank higher on search engines, such as Google. SEO itself as a term stands for “Search Engine Optimization,” and it’s pretty much that. People discover content online: optimizing this content based on educated assumptions, sophisticated software insights, and your audience’s needs helps your business rank higher in search engines. Thus, it leads to increasing your website’s organic traffic.
Key Terms: SEO, Search Engines, Organic Traffic
2. What is SEO Copywriting?
SEO copywriting is the practice of generating content designed to appeal both to human users and search engine algorithms. Copywriting is one of the most critical parts of a strong SEO strategy, as it can make your website stand out, rank higher than your competitors on the SERPs, and ultimately increase your profits by converting your visitors into customers.
Key Terms: SEO Copywriting, Search Engines, SEO strategy, SERPs
3. What are the SERPs?
SERP is an acronym used for the “Search Engine Results Page.” It’s the page you land on after submitting a query on a search engine. There are many factors contributing to your website showing up on that list – from technical matters to content optimization. One of the main factors is keyword research. The keywords you choose determine the kind of traffic your website gets. Before doing so, understand your audience’s intent – aka interest and expectations upon the search process.
Key Terms: SERP, Keywords, Query, Keywords Research, Audience’s intent
4. What are SEO Copywriting Services?
SEO copywriting services are search engine optimization services that aim to convert your visitors into customers, increase visibility and ultimately drive organic traffic to your business’ website. They are typically offered by SEO Agencies, which specialize in the field of content optimization. SEO-friendly content highlights your company’s products’ & services’ Unique Selling Propositions (USPs) tactfully while increasing your visibility on search engines, like Google.
Key Terms: SEO Content Services, Organic Traffic, SEO Agency, Search Engines, USPs
5. What is an SEO Copywriting Agency?
SEO copywriting agencies are teams of experts that create compelling, valuable, and relevant content by targeting specific keywords that the potential audiences are searching for. An SEO copywriter, implements top-notch methodologies and uses modern tools to create content that is rewarded by search engines and moves up a page in the search ranking results. Simultaneously, this content aims to increase sales and generate profit.
Key Terms: SEO Copywriting Agency, SEO Copywriter, Keywords
6. What is an SEO Content Strategy?
A SEO content strategy focuses on your business goals and expectations while utilizing content as a primary means to achieve optimal results. Producing high-quality content to meet business needs helps you build trust with new audiences and succeed over the long haul. A content strategy crafted by the experts centers on products’ USPs, your audience’s interests, competitors, keywords and, of course, your brand aspirations. It is an essential strategy that boosts your online presence and overall performance – while further engaging & converting your visitors into customers.
Key Terms: Content Strategy, USPs
7. What is a Buyer Persona?
Crafting and targeting the right buyer persona is an essential part of a content strategy. A buyer persona – also known as “customer, marketing, or audience persona” – is a fictional research-based profile of your potential customer. It is based on actual data about your existing customers, extensive market research, and assumptions. Your content should target the persona, as it represents your target audience and embodies their characteristics.
Key Terms: Buyer Persona, Content Strategy, Target Audience
8. What is a Keyword?
The term keyword is used to describe a word or a group of words that the user would potentially type on a search engine while looking for a specific topic. For better SEO results, every page should target a different keyword (Focus Keyword)- which will be supported by related terms (Supportive).
Key Terms: Keyword, Focus Keyword, Supportive Keyword, Search Engines
9. What is Keyword Research?
Keyword research is the process of choosing and categorically organizing words or phrases that people type on search engines, such as Google and many more. Analyzing those keywords in depth provides insights into your buyer persona, it’s search intent and generates data that can be used to improve your business’s content strategy and overall performance. Keyword research uncovers queries to target, their ranking difficulty, and their popularity.
Key Terms: Keyword Research, Search Engine, Buyer Persona, Queries
10. What is Keyword Intent?
Finding the right keywords is vital to your content strategy, but there’s more than that. Understanding your audience’s intent, aka interests, thoughts & expectations upon typing a query, helps you generate content ideas and formats that provide solutions to their problems.
Key Terms: Keyword Intent, Search Engines, Query, Content Strategy
11. What is an SEO Content Audit?
An SEO content audit is an analysis of the content-related factors -such as keywords, keyword intent and metadata- that impact your website’s ranking in the SERPs. Specifically, it is a process that takes a deep dive into your website’s content with the aim to evaluate and assess the elements that have an impact on your website’s performance. It is conducted solely by experts, as it requires a specific skillset, tools, and expertise. The audit showcases where your content excels and where it could use improvements.
Key Terms: SEO Content Audit, SERPs, Keywords, Keyword Intent, Metadata
SEO FAQs answered – Download the ultimate 101 SEO Glossary and take in the art of SEO Copywriting
Now that you have a handle on all new terms and found answers to all your SEO FAQs, waste no time and download our glossary. Our talented team of copywriters and strategists encapsulated all the SEO copywriting terminology in one document to ensure that we’ll be speaking in a language that you understand.
Choose SEO Copywriting Agency & leverage your SEO content
At SEO Copywriting Agency, we take great pride in our work and aim to create collaborations that last in time. With transparency being one of our central values, we educate our customers on SEO and copywriting matters and commit to delivering authentic content that meets their needs. Using the finest tools and technologies, we tirelessly work to create content that boosts your business’s profits.
Do you prefer to have a FREE consultation with an SEO expert?