Get practical advice on creating compelling content that engages your audience
Double your conversion rates, improve your content marketing, and boost your revenues.
A well-designed and carefully crafted copy, in addition to emphasizing your brand’s authority, can increase your website traffic and, therefore, your conversions – which leads to profits.
However, writing relevant and engaging content that perfectly targets and addresses your optimal buyer persona is not an easy task; it takes time, research, and multiple resources that inquire statistical validation.
So, how can you create a converting copy that enhances users’ engagement without pressuring or spamming?
In this article, you’ll find out everything you need to know about creating copy that targets your audience. Implement the following conversion copywriting tips, and easily lead your customers further along the path to purchase.
Remember, great copy makes money.
- Prepare to engage your audience
- Target their needs and doubts
- Intrigue them to interact with you
- Convert them into customers
- Increase your revenues
“Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.”
– Leo Burnett
Let’s get started with a few things you should know about conversion copywriting before curating and crafting your website content based on your needs and expectations.
What is conversion copywriting?
Conversion copywriting is the process of generating persuasive content that sells a product or service. A thoughtfully designed content strategy is the first step to crafting successful content that converts: it can drive conversions to your website by structuring and prioritizing an interactive copy that empowers the user to take any action that can be set as a conversion factor. Such tactics can help you generate leads and increase your profits.
What is a lead?
A user can be considered a lead when they click on a specific data point – such as visuals, infographics, videos, CTA buttons, answer the questions of a quiz, or simply scrolling to get moving towards the purchase phase. Every visitor that takes action on your website is a potential customer and, therefore, a lead. This action is called conversion as it “converts” the user from a visitor to a potential customer, and in continuation, from a potential customer to an actual “paying” customer.
What does it take to apply conversion copywriting?
Τo deliver interactive content that convinces the audience to remain on your website and eventually scroll along to purchase your products takes a special combination of:
- Inspiration, creativity, and proper time organization
- Efficient practices, research, and experimentation
- Up-to-date SEO techniques and tracking software
Keep in mind that people like simplicity and cleverness. By combining data, research, and content tailored to their needs, you can make educated guesses and manage to significantly increase your website’s conversions over time easily and tactfully.
Let’s get practical: Unveil 5 tactical SEO conversion copywriting tips
Now let’s analyze a few basic SEO copywriting techniques that boost your audience’s engagement. Entice your visitors to take action and slowly convert them into customers.
1. Know your subject & develop your buyer persona
Write a compelling copy based on your buyer persona’s needs and expectations. Study your industry’s niche in detail, and craft a fictional representation of your ideal customer based on your goals.
Identify their pain points, provide solutions to their problems and target them directly by purposefully highlighting your products’ value proposition. Add facts that your customer can relate to, gain their trust instantly, and convince them to further navigate your website.
“A copywriter should have an understanding of people, an insight into them, a sympathy toward them.”
– George Gribbin
2. Use an easy-to-read format
Simplicity is the ultimate sophistication. There’s no point in creating a long copy if no one’s going to read it. Bear in mind your audience’s attention span and craft content that’s easy to skim and provides accurate, valuable information. Focus on maintaining your content’s consistency, split your paragraphs, and add visual elements that contribute to making your copy “reader-friendly.”
Ideally, implement some of the following SEO techniques where applicable:
- Use short sentences and paragraphs
- Organize your content in bullet points & numbers
- Decorate your text with visual elements
- Keep consistent fonts and colors till the end
- Write clear headings and subheadings
- Address your readers directly by using active voice
3. Write a killer headline, a gripping introduction & a targeted body
Make your headings, and specifically your headline, alluring. Captivate your readers’ interest by targeting their interests right from the start. Answer the question “what’s in store for me?” and briefly explain what your content is about in a few words. Use hyphens, numbers, and lists, and let them know how they’ll benefit from your copy.
Target your buyer persona from the beginning and try to resonate with them as much as possible. Demonstrate with your arguments that you understand their situation and make them feel special. Leverage a keyword research to match your content to their potential intents and make sure you use your selected keywords playfully. Set the right tonality based on your readers, and you’re on your way to great success!
Bonus SEO Conversion Copywriting Tips:
- Use stylistic elements (e.g., metaphors, questions, adjectives) to highlight certain points
- Inject your focus keyword on your title and try to address your buyer persona’s niche
- Place your supportive keywords on your headings and make sure they are actionable
- Implement key phrases & bullet points to improve the usability and takeaways
- Include power words in your headings and body such as “You, Instantly, Free, Today”
4. Add visual elements
As mentioned above, conversion copywriting requires the creation of content that is easy to scan and understand. Add visuals and help them process your website’s information efficiently and in a timely manner. After all, a picture is worth a thousand words.
Use original graphics, screenshots, charts, or infographics to provide your visitors with valuable insights into your offerings. Explain how your products and services work and always complement your arguments with visual proof. Alternatively, use short, explanatory videos or clickable photos to boost your page’s conversion rates even further. Implement quotes or even users’ testimonials, and you’re in for a treat!
5. Get your visitors to do something – Create a compelling CTA
Use a brief, to-the-point argument on your landing pages to entice your visitors to take action. Get them to do something and enhance engagement. Once you identify the type of copy you’re about to create, determine the correct approach, and craft the overall content in a way that eases the reader through and redirects them to a compelling CTA where action is needed.
Make your CTA actionable and focus on how your reader benefits from your offer. Be brutally honest, accurate, and concise with the arguments leading to your call-to-action buttons.
For better SEO conversion copywriting that generates results, remember to:
- Focus on the action clearly
- Begin with a powerful verb (e.g., book, gain, get)
- Address the reader directly (e.g., you)
- Create urgency (e.g., now, today, limited time)
- Add the exclusivity factor (e.g., only for, just)
- Highlight the benefits for the user
- Be creative with other than text formats
In-depth analysis of the subject and niche
Development around the buyer persona
Targeted content based on research and data
Easy-to-read and skimmable format
Killer headline and tailored keyword injection
Gripping and accurate structure for arguments
Visual elements, videos, and interactive forms
Compelling CTA and increased engagement
Lead generation & audience conversion
Profit increase and brand awareness boost
Ready to boost your conversion rates?
Target your buyer persona and convert them to customers today.
Remember, creating high-quality content is time-consuming, and, additionally, it does require a specific amount of time to properly convert and generate leads. Hiring a Copywriting Agency or an SEO Agency is an essential investment that gives value to your business.
Once you’ve created the content, edited it, published it, and begun promoting it, don’t waste all of that effort by leaving your content unattended. Monitoring and constantly optimizing your copy is key to your success.
At SEO Copywriting Agency, your needs and goals come first. Contact us to craft a tailored content strategy that exceeds your expectations. Our SEO copywriting experts are here to help you create copy that converts and boost your business’ profits methodically and efficiently.
Let’s get started!