What is short-form content?
Have you ever thought about Short Form Content and why it is so crucial for your online business?
Can’t understand how Short Form Content works and need a simple explanation in a few words?
Read our “What is Short Form Content” Content Bite Blogpost and learn in less than 800 words all you need to know about short-form content, why it is important, and how it works!
(Bonus: Keep reading and find out 9 actionable Short Form Content tips that will help you get more conversions in 2022)
Short-form content definition in digital marketing
What is typically referred to as short-form content is a piece of content that is less than 1,200 words long. However, other marketers set the limit at 600-800 words. Instead of being too in-depth or thorough, it’s usually brief and easy-to-absorb content, covering a specific aspect of a topic.
This form of content isn’t considered “heavy” for your audience, as it doesn’t take long to consume nor requires your readers’ full attention. The purpose of short-form content is to convey a single message concisely and efficiently. At its core, short-form content is about expressing a single idea and keeping things simple.
Basically, we could say that it’s exactly like the Content Bites content you’re reading right now.
How short-form content works
In practice, short-form content helps readers become aware and build trust in your company, products, and services in a quick and intelligible way. Rather than being too in-depth or analytical, it focuses on covering a specific aspect of a topic.
For instance, short-form content can be utilized as a content type to target relevant long-tail keywords. Generally, such niche keywords don’t require lengthy text to rank in the top positions of the SERPs, so crafting brief blog posts about a specific topic can boost your rankings.
Another type of short-form content is a newsletter. Build a company newsletter to keep consistent communication with your customers, enhance brand engagement, increase authority, and drive more traffic to your website.
Check the FAQs section at the end of the post to discover the best performing formats for SEO short-form content.
Why short-form content is important
Short-form content must be part of every effective SEO content strategy. Since buyers are constantly on the go and multitasking, providing short-form content is an excellent method to offer valuable information while maintaining people’s attention.
Furthermore, it’s a successful approach to convey a single topic fast, in a timely manner. Compared to long-form content, it’s more efficient and less resource-intensive to create.
Of course, we can’t avoid mentioning that short-form content is more mobile-friendly. As your customers spend most of their time on their phones, it’s crucial that they can read and understand your content quickly and easily.
Best short-form content tips for 2022
These 9 actionable short-form content tips will help you get more conversions in 2022:
- Perform a comprehensive on-page SEO audit
- Match your content’s topic with the users’ search intent
- Develop a comprehensive long-tail keyword strategy
- Build “linking triggers” in your short-form content
- Enhance the user experience with a table of contents
- Keep your texts short and simple – max 800 words length
- Leverage SEO copywriting to craft compelling content
- Make your content visually appealing with images
- Use simple language, without jargon or fluff
Start generating more traffic and boost your revenues by leveraging SEO Copywriting
FAQs about what is short-form content
A successful SEO content strategy should include both short-form and long-form content. Working with an experienced SEO Copywriting Agency will help you grasp your customer’s pain points and align them with your content’s objectives.
The simple answer to this is yes, but no. The length of your content does matter, but it doesn’t have a significant impact on its own. Having longer content without a targeted SEO content strategy won’t improve your ranking. The most important part is finding out which keywords perform better for long-form content and which for short-form content.
Short-form content comes in lots of different formats and types. SEO-wise, the types that can assist your website in escalating in the first places of SERPs while generating more traffic and conversions are landing pages, blog posts, short guides, infographics, and Q&As.