What is SEO?

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What is SEO?

Ever thought about what is SEO and why it is so important for your online business? 

Can’t understand how SEO works and need a simple explanation in a few words?

Read our What is SEO Content Bite Blogpost and learn in less than 800 words all you need to know about what is SEO, why it is important and how it works! 

(Bonus: Keep reading and find out 12 actionable SEO tips that will help to get more organic traffic in 2022)

The term SEO (Search Engine Optimization) refers to the process of optimizing a website for search engines. 

In simple terms, it refers to the process of optimizing your website in order to boost its visibility when consumers conduct searches on Google, Bing, and other search engines for products or services connected to your business.

The higher your pages rank in search results, the more likely you are to draw notice and retain existing and future consumers.

This is done by making your site more user-friendly and relevant to specific keywords and phrases that potential visitors might use when searching for your products or services.

SEO can be broken down into on-site optimization and off-site optimization. 

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How SEO works

The critical point to understand about SEO is that search engines want to deliver value to their consumers. The algorithms of search engines are programmed to discover websites that provide value, relevant material, and information from experts that match the search query. 

A search engine employs “bots” to crawl into the code of a website and ascertain its authority. 

The objective is to eliminate pages with outdated, repetitive, or low-quality material in favor of the very best. 

SEO algorithms change regularly and are difficult to decipher due to the fact that they are constantly evolving, and this is the reason why it’s recommended that you trust your website’s SEO to experts who have deep knowledge. 

Why SEO is important

SEO is a critical component of digital marketing since billions of searches are conducted each year, oftentimes with a commercial goal to learn about items and services. 

For many businesses, search is the key source of digital traffic and complements other marketing channels. Increased visibility and a higher ranking in search results compared to your competitors can have a significant influence on your bottom line.

SEO enables your website content to operate as a sales funnel, guiding these visitors toward a deal with you regardless of where they started their journey. With high-quality, SEO-friendly, and user-centric content, you can establish yourself as an industry leader and keep potential consumers coming back for more.

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Best SEO tips for 2022

These 12 actionable SEO tips will help to get more organic traffic in 2022: 

  1. Drive Traffic with Long-tail Keywords
  2. Analyze Search Intent
  3. Recreate Blog Posts as Videos
  4. Update Existing Content
  5. Use Internal Linking 
  6. Focus on Entity-Based SEO 
  7. Get on Google Discover 
  8. Optimize Content for Voice Search 
  9. Optimize for Technical On-Page SEO 
  10. Perform Site Audit 
  11. Run a Content Gap Analysis
  12. Focus on UX

Find out your website’s SEO health score and receive actionable, free guidance

FAQ about SEO

How much does SEO cost?

SEO prices vary significantly depending on who is providing the service, and there is a reason for this pricing variance. Companies that offer SEO at rock-bottom pricing frequently cut corners, employ ‘black-hat’ practices, or provide an ineffective SEO approach. 

These components result in fines, traffic declines, and spam for unsuspecting business owners. While agency fees are typically greater, you are paying for the agency’s experience, ethics, and effectiveness.

Once I start SEO, how long will it take to get rankings?

SEO is not a quick fix method. The first few months are spent updating your site and waiting for search engine spiders to crawl and index the modifications. It normally takes 3-9 months to see new ranks depending on the complexity of your website, the amount of work required, and the crawl frequency of the bots.

Why should I continue SEO once I’ve received good rankings?

Getting to the top of the rankings is only half the struggle. Due to the ongoing evolution and updating of search engines’ algorithms, your rankings may fluctuate from day to day.

Maintaining current rankings is just as time-consuming as obtaining new ones; it requires ongoing study, revisions, and testing to keep your URL ranked at the top. Discontinuing SEO after achieving rankings will result in a rapid loss of rankings.

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