How SEO Audit works

An SEO Audit consists of numerous layers, including technical back-end factors, keyword analysis, and on-page and off-page features that influence your audience’s ability to browse your website effortlessly and successfully – a factor that impacts your ranking on search engines.

The objective of the audit is to pinpoint as many website core flaws that negatively affect organic search performance as possible. To assist you in understanding even more, a comprehensive audit provides answers to questions like the following:

• Do the keywords of your website match your buyer persona’s intent? 
• Is your copy well-structured and in sync with Google’s algorithm changes?
• Are your meta-descriptions compelling, and do they follow Google’s guidelines?
• What about your ALT texts & visuals? Are the images you’re using fully optimized?
• Do you have any links that lead to other websites? Do they all operate properly?

Why an SEO Audit is important
 

In a nutshell, an audit is a “health check” for your website. It’s especially crucial because it identifies issues with your website’s overall SEO performance and offers you statistical reports on problems that you can fix and start ranking for immediately. It’s a vital procedure to identify your strengths and shortcomings from the following perspectives:

• Technical SEO audit –  enables you to determine how functional your website is from a technical standpoint.
• Off-page SEO audit – tracks and assists you in analyzing how off-site activities, such as link building, impact your performance.
• Content audit (also known as On-page SEO audit) – crawls the visible aspects of your website, such as the content structure, overall copy, images, and keywords.