Ever thought about what search intent is and why it’s so important for your online business?
Can’t understand how search intent works and need a simple explanation in a few words?
Read our “What is search intent” Content Bite Blogpost and learn in less than 800 words all you need to know about search intent, why they are crucial, and how they work!
(Bonus: Keep reading and find out 6+1 actionable search intent tips that will help you get more organic traffic in 2022)
Search intent definition in digital marketing
Search Intent refers to the user’s primary goal when searching for a keyword or query. In essence, it defines the “why” behind a search query and describes the needs users aim to resolve.
Search intent is also known as “user intent,” “audience intent,” or “keyword intent” and is categorized into 4 types. Depending on the keywords used and the way a query is structured, the search intent can be Informational, Navigational, Transactional, and Commercial.
Once you know your potential buyer’s search purpose, you can leverage specialized techniques, like SEO copywriting to craft intent-optimized content, achieve high rankings, and boost your website’s organic traffic.
Search intent clarifies why people look for stuff and what they expect to find.
How search intent works
The keywords and terms people employ in their searches provide you with information about their intentions. By leveraging keywords with intent-specific terms, you increase the chances of reaching these potential buyers and boost your website’s organic visibility.
Determining search intent is utterly important to effectively understand your target audience’s motives and desires, improve rankings and increase organic traffic. Why?
Because if the search intent matches the buyer’s stage in the marketing funnel, you can understand and target your audience accurately, using tailored arguments and types of content that meet their needs.
To perform a successful search intent study:
- Think of what buyers type on the search engines
- Understand what they would expect to find
- Examine if they would relate to your content’s approach
- Study Google Search automatic suggestions for specific terms
- Explore Google’s “people also ask” and “related searchers” results
- Spy on Google Ads to determine the extent of commercial intent
Why search intent is important
Search intent is vital to your website’s organic performance, as the search engines’ primary goal is to satisfy the users. Search engines strive to serve the most relevant and valuable content to users, meaning the content that best matches both keywords and intent are likely to rank high.
If you want more organic customers, it’s crucial to develop a comprehensive, intent-optimized keyword strategy and leverage SEO copywriting to craft compelling content.
A thorough understanding of search intent assists in:
- Identifying your potential buyers’ pain points and interests
- Performing a successful keyword research that matches intent
- Writing content that better addresses your audience’s desires
- Skyrocketing website rankings on the search engine page results
- Soaring valuable, organic traffic to your business website
- Converting your visitors into buyers, boosting profit & ROI
Best search intent tips for 2022
These 6+1 actionable search intent tips will help you get more organic traffic in 2022:
- Design a buyer persona to categorize your audience’s intent
- Examine the intent of the pages that rank for a specific keyword
- Optimize existing content to better match search intent
- Study extensively Google’s search bar suggestions
- Consider Google’s “Related searches” section
- Research Google’s “people also ask” results
Bonus Tip: Work with an experienced SEO Agency to perform a thorough keyword strategy and optimize your website to match search intent.
Catapult your website to Google’s top-ranking and soar your revenues with premium keyword strategy services.
FAQs about what is search intent
The user’s search intent is reflected in the keyword intent. Depending on the specific terms employed in the search, keyword intent defines the actions users are likely to do, like simply browsing, receiving information, making a call, and buying a product or service. In practice, search intent and keyword intent are two sides of the same coin.
High intent keywords are the keywords that indicate a strong desire on the part of the searcher to complete a transaction, whether it’s to buy something, inquire about a service, or take another action that could lead to a future sale. Working with a professional SEO Agency assists in effectively identifying these keywords and optimizing your content to supercharge sales.
The four types of search intent are Informational, Navigational, Transactional, and Commercial.
- Informational describes the searches made to answer a user’s question simply.
- Navigational refers to the searches users perform to find a specific website.
- Transactional is identified with the searches done to make a purchase.
- Commercial is every search done to find a specific product or service, but a final decision hasn’t been made yet.