What is meta-title?

What is meta-title
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What is meta-title?


Ever thought about what is meta-title and why it is so important for your online business? 

Can’t understand how meta-title works and need a simple explanation in a few words?

Read our What is meta-title Content Bite Blogpost and learn in less than 800 words all you need to know about what is meta-title, why it is important and how it works! 

(Bonus: Keep reading and find out 10 actionable meta-title tips that will help to get more organic traffic in 2022)

Meta-title definition in digital marketing

A meta-title, also known as a title tag, is the text that appears on search engine result pages and browser tabs to indicate a web page’s subject. It’s a key element for both users and bots since it designates what your page is about in a clear and precise way.

Strangely enough, the addition “meta” is conceptually wrong as meta-title is not a meta-descriptor in the typical sense. In reality, though, it’s considered as meta-data in a web page’s header. While it is not strictly a meta tag, it is displayed in the header and is treated as one.

Meta-title as shown in Search Engine Results Page

What is meta-title

A meta-title is the text that appears on search engine result pages and browser tabs to indicate a web page’s subject. Even though it's not a meta-descriptor in the typical sense, it’s considered as meta-data.

What is meta-title in a nutshell

How meta-title works



In a nutshell, a meta-title refers to the <title> tag in an HTML document, an element that shows up in both SERP snippets and the page’s tab in browsers. Google bots identify the keywords that it contains and matches them with users’ search queries – a process boosted by SEO copywriting and keyword research.

As a result, it’s advisable to provide a direct, clear, and comprehensive title of the page’s subject in order to assist searchers in choosing the best option on the SERP. Are you wondering what an efficient meta-title should include? Here are four fundamental tips to craft effective meta-titles that will boost your page’s rankings and attract more potential customers:

  • Create meta-titles following a 50 to 60 characters limit
  • Place focus keyword at the beginning of the meta-title
  • Always include the brand’s name at the end of the title
  • Craft meta-titles based on your keyword strategy

An effective meta-title looks like this

What is meta-title

Why meta-title is important 

Meta-titles are crucial in assisting users to understand why a page is relevant to their query. As it’s frequently the initial piece of information utilized to determine which result to click on, it’s vital to employ specialized SEO copywriting techniques and write high-quality titles.

In addition, the ranking algorithms of Google and other famous search engines place a high emphasis on the keywords in the meta-title, which can generate favorable ranking signals. As a result, your page will get higher rankings, which means more organic traffic to your website. 

Find out if your website’s meta-titles are optimally crafted, and receive actionable,

free guidance 

Best what is meta-title tips for 2022

Best meta-title tips for 2022

These 10 actionable meta-title tips will help to significantly boost your rankings in 2022: 

  1. Craft unique title-tags for each page
  2. Write brief, direct, and descriptive titles
  3. Avoid using generic or ambiguous titles
  4. Make use of sentence case or title case
  5. Aim for a clickable title but not clickbait
  6. Include target keywords in every page title
  7. Leverage a thorough keyword strategy
  8. Capitalize on SEO copywriting techniques
  9. Match users’ search intent in every title
  10. Keep it between 50 to 60 characters

FAQs about what is meta-title

A meta-title is an important aspect of website optimization, and it differs from the page’s headline. It serves as the web page’s name tag. The title appears in your browser tab and informs you of the page you’re on. Search engine bots and users browsing the web both scan meta-titles.

From an SEO perspective, an effective title tag should only be used once for each web page. It should include the focus keyword – according to the keyword strategy – and make users understand briefly and clearly that a page contains the information they’re looking for. An SEO audit, performed by an experienced SEO agency, can assist you in identifying the content and web pages that need to be optimized.

An SEO audit is a thorough examination of the factors that impact your website’s performance and ranking in search engines’ organic results. As meta-titles are a crucial element for your performance on SERPs, hiring a competent SEO agency will assist you to locate all the meta-titles on your website that need to be optimized to boost rankings and drive traffic to your website.

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