What is meta-description?

What is meta-description
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What is meta-description?

Ever thought about what is meta-description and why it is so important for your online business? 

Can’t understand how meta-description works and need a simple explanation in a few words?

Read our What is meta-description Content Bite Blogpost and learn in less than 800 words all you need to know about what is meta-description, why it is important, and how it works! 

(Bonus: Keep reading and find out 6 actionable meta-description tips that will help to get more organic traffic in 2022)

Meta-description definition in digital marketing

A meta-description (sometimes referred to as a “description tag”) is an HTML attribute used to describe the content of a webpage. In simple words, it’s the text box that appears below the title and URL of your page in the search engine results page. 

In terms of search results, meta-description takes up the most space of your entry – optimally about two lines. It’s a great “asset” to attract potential buyers to your website by delivering a compelling message that provides a solution to them and incentivizes them to click.

How meta-description is displayed in Search Engine Page Results

What is meta-description

A meta-description is an HTML tag, used to summarize the content of a web page, optimally in a compelling way.

What is meta-description in a nutshell

How meta-description works

Let’s consider search results to be similar to a typical ad in a newspaper or magazine. To attract a potential customer to call a phone number or visit an address to buy a product in-store, traditional print advertising used headlines and taglines.

Your meta-title serves as your headline, and your meta-description serves as your tagline. Since a meta-description is essentially a micro-pitch for your website, it should be filled with captivating language that entices users to click on your result.

When crafting a meta-description, ensure that you check the following boxes:

  • Keep it up to 155 characters 
  • Use active & actionable voice 
  • Include your focus keyword
  • Ensure it matches user intent
  • Leverage benefit-driven copy
  • Craft based on keyword strategy
  • Capitalize on SEO copywriting

A great meta-description example

Why meta-description is important 


Since meta-descriptions are prominently featured in SERPs, they have the power to soar or bank your click-through rate. Crafting compelling meta-descriptions can increase the number of people who click on your organic search results, so boost the potential buyers visiting your site. 

This means that by effectively designing a comprehensive keyword strategy and by implementing the specialized techniques of SEO copywriting to write optimized meta-descriptions, you’re actively working on attracting more potential customers to your site.

Best what is meta-description tips for 2022

Best meta-description tips for 2022


These 6 actionable meta-description tips will help to significantly boost your traffic in 2022: 

  1. Use targeted keywords based on a comprehensive keyword strategy
  2. Ensure keywords match users’ search intent and that they’re relevant 
  3. Avoid having the same meta-description across different web pages 
  4. Compel users to click, providing value and addressing their needs
  5. Perform an SEO audit to locate not optimized meta-descriptions 
  6. Use power words and emotional voice to incentivize users to click

Find out if your website’s meta-descriptions are optimally crafted, and receive actionable, free guidance 

FAQs about what is meta-description

Even though the most popular search engine machines don’t use them as a direct ranking factor for a website, meta-descriptions are a fundamental part of a webpage’s performance in driving quality traffic. The more a meta-description is optimized, leveraging a comprehensive keyword strategy and effective SEO copywriting techniques, the more customers will visit your website.

It can differ from one site to another. Google’s bots crawl a site at least once a week, but that doesn’t ensure that they will map all pages. Hence, some meta-descriptions may be overlooked in the most recent crawls. To update a new meta-description, it can be as fast as 30 minutes or take up 2-3 weeks. Therefore, a week would be a reasonable average.

An SEO audit is a detailed analysis of the elements that influence your website’s performance and ranking in organic search engine results. Because meta-descriptions are a vital factor in your click-through performance, hiring a skilled SEO Copywriting Agency will aid you in locating all of the meta-descriptions on your website that need to be optimized in order to soar the traffic.

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