What is keyword research?

What is keyword research
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Ever thought about what is keyword research and why it is so important for your online business? 

Can’t understand how keyword research works and need a simple explanation in a few words?

Read our “What is keyword research” Content Bite Blogpost and learn in less than 800 words all you need to know about keyword research, why they are crucial, and how they work! 

(Bonus: Keep reading and find out 7+1 actionable keyword research tips that will help you get more organic traffic in 2022)

Keyword research definition in digital marketing

Keyword research is the process of identifying and evaluating search terms that people enter into search engines when looking for your business’s services and products. It assists you in discovering the keywords your audience uses and in targeting them more effectively.

In simpler words, keyword research is the method of researching prominent search terms that people use in search engines like Google and strategically incorporating them into your content to catapult your website to the top of the search engine page results and generate organic traffic. 

Keyword research is the process of discovering the specific words your target customers use when looking for relevant information, and identifying their intent.

What is keyword research in a nutshell

How keyword research works


Keyword research helps you identify the topics your buyer persona is more interested in, and assists in building a comprehensive SEO content strategy that skyrockets rankings and traffic by meeting their expectations and needs.

By locating the keywords your customers employ when searching for a service or product that’s related to your business, you can leverage the specialized SEO techniques and craft compelling SEO content that boosts your organic visibility and drives more sales.

To effectively perform keyword research, consider the following:

  1. Make a list of topics that are related to your business’ products and services
  2. Create a buyer persona to understand your target audience’s pain points and desires
  3. Examine your niche in-depth to map their content and brainstorm content ideas
  4. Consider how the keywords you’ve chosen address the customer’s search intent
  5. Look up comparable terms, synonyms, phrases, or questions to enrich your research

Why keyword research is important

In essence, keyword research has an impact on every aspect of your digital marketing strategy, from SEO content creation to email marketing and advertising.  It’s critical to figure out what words and search terms your target audience uses to craft optimized content around these keywords and effectively address its pain points.

Analyzing relevant keywords in depth provides data and information that reveal how difficult these keywords are to rank for, and how much traffic they could potentially generate. Thorough keyword research is fundamental to designing a successful SEO strategy that catapults your website to the top of the search engine page results and soar revenues.

Best keyword research tips for 2022

These 7+1 actionable keyword research tips will help to get more organic traffic in 2022: 

  1. Perform a competitor’s content gap analysis
  2. Study Google’s search bar suggestions extensively
  3. Check Google’s “Related searches” section
  4. Examine Google’s “people also ask” results
  5. Find keywords ideas using Google Trends
  6. Discover keywords by using the “*” search operator
  7. Utilize keyword research tools, such as Ahrefs

Bonus Tip: Utilize Google Console to get insightful data regarding queries

Achieve top results in search engines and boost your business revenues with a comprehensive keyword strategy.

What is keyword research FAQs

The search intent describes the user’s search goal when looking up a specific keyword or query. It can be categorized into 4 types: Informational, Commercial, Navigational, and transactional. Mapping the search intent assists in crafting more relevant and compelling content that best meets your customer’s expectations and achieving a higher ranking in SERPs.

To determine whether including a keyword into your keyword strategy or not, examine its Search Volume and Keyword Difficulty. Search Volume refers to the average number of times a keyword gets searched each month. Keyword Difficulty is a metric that indicates how difficult it is to rank in the top 10 organic search results for a keyword on a 100-point scale. Working with an experienced SEO Agency assists you in evaluating a keyword’s value and intent and enhancing your business profits.

  • Ahrefs Keyword Explorer
  • Google Search for ideas 
  • Answer the Public
  • Google Keyword Planner
  • Long Tail Pro

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