What is CRO?
Ever thought about what is CRO and why it is so important for your online business?
Can’t understand how CRO works and need a simple explanation in a few words?
Read our What is CRO Content Bite Blogpost and learn in less than 800 words all you need to know about what is CRO, why it is important and how it works!
(Bonus: Keep reading and find out 9 actionable CRO tips that will assist to convert more customers in 2022)
What is CRO in digital marketing?
CRO, or in full text, Conversion Rate Optimization, is the methodical practice of growing the percentage of website visitors who complete a desired action on your website. Such actions include filling out a form, subscribing to your newsletter, or booking a call with your business.
But how is CRO achieved? By understanding how visitors navigate your website, identifying what actions they make, and working actively on fixing the bottlenecks that are preventing users from achieving their goals – and in extension – your business objectives.
What is a conversion?
In simple terms, a conversion in digital marketing is the process of getting someone to respond to your website’s call to action. Every visitor who completes an action on your website becomes a prospect customer, and hence a lead. This total action “converts” the user from a visitor to a potentially interested and future customer. Conversion kinds may differ depending on the goals of your site or business.
How CRO works
CRO is the practice of optimizing a website depending on the behavior of its users. The end goal is to increase the chances of the visitors performing the desired actions on the page.
In order to succeed with CRO, you need to understand:
- How user traffic flows through your website
- What actions visitors perform on your site
- What are the sections users browse most
- What are the causes that make them bounce
- What blocks them from achieving your site’s goals
To collect all this data, process it to extract the key metrics that make the most sense for your goals, decipher it, and then turn all the information into actionable, strategic, and specific next steps, consider the three following tips:
- Utilize Quantitative tools to unwrap what is happening
- Employ Qualitative tools to understand why actions happen
- Take advantage of tools to test & measure improvements
Why CRO is important
CRO is crucial because it allows you to reduce customer acquisition costs by extracting greater value from existing visitors and users. You can boost revenue per visitor, capture more customers, and advance your business by optimizing your conversion rate.
For the majority of businesses, even minor improvements in conversion rate can result in massive increases in overall sales. If sales aren’t your primary goal, you can replace them with the desired action goal you have in your mind.
In addition, if you have any experience with pay-per-click platforms, such as Google Ads or Facebook Ads, there is a high chance you are aware of how expensive they can be. Therefore, you understand that traffic itself is a costly asset for your business.
Hiring an SEO Agency that will strategically and thoroughly implement the special CRO and Conversion Copywriting techniques substantially enhances the conversion rate of your visitors to leads, and later on to customers.
Once your business has established a few traffic channels and is generating a significant number of monthly visitors, CRO becomes the most cost-effective way to turn visitors into customers and dramatically boost your profits.
Best CRO tips for 2022
These 9 actionable CRO tips will assist to convert more customers in 2022:
- Personalize content and tone of voice based on buyer persona
- Perfect the user experience (UX) of your website
- Need for speed. Your website should load in less than 3”
- Capitalize on machine learning and artificial intelligence
- Focus on mobile-first approach. Optimize for mobile
- Enhance user trust with privacy transparency
- Utilize chat boxes effectively on the customer journey
- Invest heavily into your website’s SEO content strategy
- Optimize the check out process and experience
Find out your website’s CRO health score and receive actionable, free guidance
FAQs about what is CRO
CRO is easily calculated by dividing the total number of visits by the number of conversions (actions performed on the website) and multiplying the result by 100 to get a percentage. For example, if your website had 30 sales and 600 visitors in the previous month, your CR is 30 divided by 600 (0.05) multiplied by 100 = 5%.
A “good” CR differs depending on your industry, niche, goals, traffic channel, and audience demographics, among other variables. For example, the global average CR of e-commerce stores was 2.17% in the third quarter of 2020, which was down 2.37% from the previous year. The e-commerce conversion rate in the US was higher, however, at 2.57%.
CRO and SEO target distinct stages of your sales funnel. Search engine optimization occurs earlier in the funnel when people click through to your store. CRO takes it from there—visitors have arrived; now let’s convert them to clickers, shoppers, scrollers, and subscribers. An experienced SEO conversion copywriting agency can offer effective SEO and CRO services.