Ever thought about what a keyword is why it is so important for your online business?
Can’t understand how keywords work and need a simple explanation in a few words?
Read our “What is a keyword” Content Bite Blogpost and learn in less than 800 words all you need to know about keywords, why they are crucial, and how they work!
(Bonus: Keep reading and find out 10+1 actionable keyword tips that will help you get more organic traffic in 2022)
Keyword definition in digital marketing
A keyword is any single word or phrase that best captures the core topics and ideas of a web page’s content. To be more specific, the term keyword refers to a word or a set of terms that a user would type into a search engine while looking for information on a given topic.
For instance, if you were looking to book a hotel in Santorini, you would probably search for “hotels in Santorini” on Google. That phrase is considered a keyword, even though it contains more than one word.
These terms or phrases are also referred to as “search queries” and vary depending on the search intent, meaning the specific purpose and goals of the users’ search. They have a major impact on your website’s performance as they assist Google in effectively comprehending your page’s content and serve it to users searching for relevant information.
How keywords work
Keywords specify a web page’s main topic and organically put your business in front of your potential buyers’ eyes in the SERPs. How is that achieved? Search engines crawl the web by visiting sites, adding web pages to their index, and cataloging them. When people search for a query, the bots serve the best relevant results based on the keywords used.
Why keywords are important
Keywords are vital to your website’s performance since they inform search engines about your site’s content. When users conduct a search query, bots provide relevant material for those keywords. If your website’s content matches the keywords and search intent used, bots will consider your page relevant, and your business will “get pinned” to the first positions of the SERPs.
By investing in a comprehensive keyword strategy and in the specialized techniques of SEO copywriting, you can optimize your web content based on your targeted keywords. Needless to say, the more keyword-optimized your web pages are, the higher rankings and visits you’ll receive. In fact, if you want to boost your rankings and profits organically, leveraging keywords is the most actionable way to do so.
Best keyword tips for 2022
These 10+1 actionable keyword tips will help to get more organic traffic in 2022:
- Run a content keyword audit
- Evaluate your current keywords intent
- Perform a keyword gap analysis
- Design a new keyword strategy
- Differentiate based on search intent
- Include keywords in all headings
- Inject keywords in metadata
- Update alt-texts with keywords
- Leverage longtail keywords
- Resolve customers’ pain points
Bonus Tip: Think of all the possible ways buyers might search for your products and use them as supportive keywords.
Supercharge your organic traffic and soar your business profits with a comprehensive keyword strategy.
What is a keyword FAQs
Supportive keywords are complementary keywords that better contextualize your web page’s content. They are alternative words or phrases users employ to search for a specific topic, and they enhance the keyword-relevancy of your content. In addition, supportive keywords consist of words or phrases related to your industry, boosting your overall SEO performance.
Longtail keywords are longer keywords that visitors are more likely to employ when searching for something specific, signaling that they’re close to a conversion stage. Long-tail keywords typically have lower search traffic than short or “head” keywords and might seem counterintuitive at first. Once you understand how to use them, they can boost your revenue.
To successfully identify the keywords that can boost your business’ ROI, you need to perform thorough keyword research. Working with an experienced SEO Agency can assist you in developing an effective keyword strategy by leveraging SEO copywriting techniques and advanced SEO tools to supercharge your traffic and leads.