What are headings?

What are headings
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What are headings?


Ever thought about what are headings and why it is so important for your online business? 

Can’t understand how headings work and need a simple explanation in a few words?

Read our What are headings Content Bite Blogpost and learn in less than 800 words all you need to know about what are headings, why it is important, and how it works! 

(Bonus: Keep reading and find out 9 actionable headings tips that will help to get better rankings in 2022)

Headings definition in digital marketing


To put it briefly, headings are HTML tags that provide valuable information about a web page’s content to search engine crawlers and assist users in understanding more easily and quickly what a page is about.

A web page or blog post can have several headings. To differentiate between different types of headings we use HTML tags (H1, H2, etc.). Each type of heading indicates to bots and people which sections of your content are important and how they are connected.

The H1 is commonly referred to as the “main heading,” whereas H2-H6 are referred to as “subheadings” because they signify sub-levels.

Headings provide crucial information about the hierarchy and relevance of your content to both visitors and search engines.

What are headings in a nutshell

How headings work


An SEO principle is that headings should be utilized in a hierarchical manner. Starting with your H1, work your way down to H2, H3, and beyond. For a brief piece of content, you may just need a single H1 and a few H2 headers.

For longer and more complicated material, headers through H6 may be required. Structuring the content in that way assists bots to crawl your page more effectively and helps visitors to scan and comprehend the content more easily. Thereby, you get better rankings and more conversions.

Your H1 introduces the topic, your H2 subheaders divide into key sections, and your H3-and-beyond headers provide more detail. 

Tip: Use headers to outline information before writing it to ensure clarity.

An example of how you should structure your headings for optimal results

H1: The title of the page. It must be keyword-focused, centred on the “core idea”, and written to grab the readers’ attention.

H2: These subheaders categorize the key elements of your paragraphs and divide them into sections.

H4: These subheaders expand on the points stated in the H3. They can also be used to format lists or bullet points.

What are headings

Why headings are important 


Headings are a vital part of your overall on-page SEO strategy performance. They are used by search engines like Google to quickly crawl through a page and decide how to rank your content. 

In addition, headings not only assist Google in ranking your content, but they also help users in reading more effectively, as they make a page more scannable. Most times, visitors first browse through a page’s headings and then proceed with reading the content.

Overall, leveraging SEO copywriting to write headers that appropriately describe your content will allow consumers and search engines to view the rest of your material without leaving the page. The three top advantages of using effective headings are:

  1. Boosting your website’s ranking
  2. Making the content more readable
  3. Improving your content’s accessibility
What are headings best tips 2022

Best headings tips for 2022

These 9 actionable headings tips will help to significantly boost your rankings in 2022: 

  1. Never have more than one H1 heading on your page
  2. Use headings to provide more structure to your content
  3. Implement subheadings to break up long blocks of text
  4. Include keywords based on a thorough SEO strategy
  5. Optimize your headings for featured snippets in SERPs
  6. Maintain consistent header tags to help your visitors
  7. Leverage CRO copywriting to write compelling headings
  8. Perform a comprehensive SEO audit to optimize headings
  9. Avoid creating headers just for SEO; always have the reader in mind

Find out if your website’s headings are optimally crafted, and receive actionable, free guidance 

FAQs about what are headings

Headings should be as long as necessary to successfully convey the information of the sections they lead. Each header, however, should be as brief as possible – a good rule of thumb is to try to keep headings to one line or under 13 words in total.

An SEO strategy, developed by an experienced SEO Copywriting Agency, is a comprehensive plan for improving a website’s search engine rankings and generating more organic traffic. It designates the keyword strategy that you’re going to leverage with SEO copywriting to write compelling headings that boost rankings and soar your conversion rate.

The most commonly used headings are H1, H2, H3, and H4.  Each one is used with a different purpose:

  • H1 indicates a posts’ title 
  • H2 classifies the subheaders
  • H3 specifies the subsections
  • H4 highlights the points made

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