In the digital world, online businesses are eager to boost their rankings and attract buyers to their websites. And that’s where SEO-friendly blog posts come into play. Creating a compelling blog post is one thing, but writing for SEO is a whole different matter when it comes to online websites.
A content writer these days must be able to write both for readers and search engines. That’s why learning some basic SEO techniques can elevate your blog posts and land an attractive ranking position. Our team here at SEO Copywriting Agency has put together 10 easy steps that every content writer and business needs when creating a new SEO blog post.
What is an SEO-friendly blog post?
An SEO-friendly blog post is an article that’s written with SEO practices in mind. More specifically, the writer has spent time and effort using keywords, linking with other blog posts, and optimizing their text in general. Therefore, the blog post is optimized both for readers and for search engines before being published.
Since blogging is one of the ways businesses choose to improve their ranking results on Google, it is vital to make sure each blog post has been properly optimized. Of course, it is easier said than done, mostly because overdoing it might result in the exact opposite results. In this article, you will find out the 10 steps to creating a readable and SEO-friendly blog post.
Why is writing for SEO necessary?
As mentioned earlier, a blog post must be easy to read but should also be SEO friendly. Why is that exactly? An SEO optimized article is one that Google can crawl and index easily. Of course, Google isn’t the only search engine, but it does cover 90% of the market, so it is crucial to abide by its rules.
This means that an article based solely on wording and talent might be a pleasure to read, but it doesn’t stand a chance in ranking well – in other words, no one will have access to it, so therefore they won’t read it. On the other hand, an SEO blog can attract more visitors (the right visitors) and keep them on the website.
10-step Checklist for SEO-friendly blog posts
If you want to make sure your blog post is SEO friendly, this checklist contains 10 simple ways to optimize it for search engines, like Google. Though they might not be the only things one can do to improve your blog, they are the easiest and most useful points. You can also download the SEO checklist guide and keep it at hand next time you are prepared to write an SEO blog post.
1. Conduct keyword research
The first step to making an SEO-friendly blog post is to make sure you know your competitors’ ranking. When you have found that using a keyword research tool, it’s time to focus on your buyer persona on the internet. It’s important to remember that there are different stages of the buyer’s journey, so your tone should reflect that.
For example, a visitor to your website looking for a service like yours might type in “pilates + area,” which means they are looking for a pilates studio to go to. In contrast, if they search for something like “pilates benefits,” they are just looking for information on pilates.
2. Structure your SEO blog post
Before writing, create a plan for your article. You will need a strong introduction that is clear and explains what the blog post is all about. Then, write your headings and make sure you put keywords in them. Don’t forget to use the headings tool. Now you can start writing. Turn each main idea into a paragraph.
Write your thoughts, keeping your readers in mind, and use simple language avoiding jargon. Researching your buyer persona beforehand also helps you set the right tone of voice. Avoid extensive sentences and fancy words when possible. Lastly, write a conclusion that lets the readers know the blog post has come to an end and highlight the key points and the central intake from that article.
3. Implement keywords effectively
Since you’ve already found the keywords you want to target, you can start thinking about implementing them in your SEO blog post. Start from the page title and headings, and make sure they are spread out evenly throughout the text and that you’ve used a focus keyword and a few supportive ones. Also, use synonyms for those keywords – Google can tell that your article is relevant to your specific subject using synonyms.
Avoid keyword stuffing, which is using your focus keyword too many times in your blog post. It doesn’t need to be repeated all the time for Google to understand what your article is about. Plus, SEO-friendly blog posts should never feel redundant to readers. Lastly, refrain from optimizing for the same keyword on more than one page of your website, as it can lead to keyword cannibalization.
4. Create small paragraphs
A great way to make your writing easy to read and even skim through (many people do that) is to write short paragraphs that consist of short sentences. A paragraph that is a sentence long won’t work, and readers can tire this way quickly. Divide your thoughts into smaller parts and make a paragraph for each one.
Another practice to avoid is to skip a line after every sentence. It might seem that many bloggers tend to do that, but in the end, it just gets tiresome. Instead, use paragraphs and if there is something you feel needs to be stressed, then go with that technique. Short sections are a must for SEO-friendly blog posts.
5. Use transition words and bullet lists
There is nothing more monotonous than reading a giant wall of text without any transition words. These can be simple ones like “and,” “but,” and so on. Depending on the type of transition you want to make, some words and synonyms can create a text more enjoyable and prepare readers for what’s coming.
Creating bulleted lists or numbered lists is yet another way of making changes to an article’s structure and can do wonders for quite lengthy ones. If a blog post is more than 2000 words, the right idea is to make a list of the headings right under the page title. Readers can get a perfect view of what it is about and decide if they want to keep reading or just skip to the part they want.
6. Optimize the length of your SEO blog post
The optimal length of an SEO blog post depends on many factors. Most topics can be covered in less than 1,000 words, with an average of 900-1,200 words. In no case should writing for SEO be less than 500 words, though. Blog posts with 1,000 words or more tend to rank higher in Google.
When the research for a blog post is extensive, then skilled writers can create 3,000-word blog posts, more or less. But make sure your content is original and covers a unique area for long-form articles, or else it can get pretty tedious to read through, even though it might rank well. And always use your focus keyword a few more times for bigger blog posts.
7. Optimize page title and metadata
You’ve used your focus keyword in your page title. However, an SEO-friendly blog post should have its focus keyword in the meta title too. You can always keep your page title as your meta title, but you might consider making some alterations when the first is too long.
Use your focus keyword in your meta description because even though it is not a ranking factor, it can help indirectly in your ranking results. What’s more, meta descriptions can help readers understand a bit more about the blog post’s contents and consequently click on it. Lastly, try not to make your meta descriptions too short or too long.
8. Optimize images with alt text
In today’s media-driven world, images related to your content are a considerable part of blog posts and attract readers’ attention. After all, a picture is worth a thousand words. Be that as it may, an exciting image helps the user experience, but it also plays a vital role in your SEO strategy.
The key to optimizing your images for search engines is using alt text – to explain to Google what the image is all about. When Google has understood the alt text in your image, then it is considered a ranking factor. Try making your alt text as descriptive as possible and use your focus keyword.
9. Link to other pages of your website
More often than not, a website contains blog posts with content related to other pages. When linked together, Google can tell that your articles have a high value and cover similar topics, ending in ranking them higher. An internal linking strategy for your website is your way of telling search engines that your pages are relevant to each other.
Apart from assisting in SEO, internal linking helps readers navigate easily through your website and find more content on the subject they’re interested in. It’s a surefire way to guide visitors towards important pages, help them access more posts, and keep them on your website. A blog post with internal links is an SEO-friendly blog post.
10. Update your blog posts
It’s essential to write for a website regularly and add new blog posts so that your readers can always be in the know regarding your field of expertise, but also because Google will “reward” you with higher rankings. Quality is more valuable to readers than quantity, so write only if you do have something to say.
Writing for SEO is not the only practice, however. Your existing content also needs curation from time to time, especially if the information has been outdated or your title has a previous year in it. The time required to do so is significantly less than the time you’ll need to write a completely new post, so it’s a win-win situation.
Free tools that help achieve your SEO goals
The internet is a fantastic place to get started if you are not sure you want to invest in paid SEO tools just yet. Fortunately, some free tools can work in your favor and help you write for SEO by guiding you in the right direction. These tools are:
Ubersuggest is a free keyword tool for SEO. Ubersuggest can help you find keywords by suggesting related ones to your seed keyword. You can also find their search volume and difficulty, amongst other things.
Rank Math is a WordPress plugin that assists in optimizing for SEO. RankMath can suggest changes or remind you of ones that need to be made in your blog post and your metadata (meta title and meta description).
AnswerThePublic is a free tool that gathers Google’s autocomplete data. When you type in a word and hit search, AnswerThePublic will display every question or phrase related to that word.
Google’s related searches is a free tool that you can find at the bottom of your results page every time you hit the search button. This way, by searching for a specific keyword, another eight relevant results will come along.
SEO blog posts make your business grow
It’s understandable if it seems a bit much for you, especially if you’ve never tried using SEO practices before. After all, the saying that “the best way to eat an elephant is to cut him up into little pieces” applies here as well. Start incorporating small SEO tips one step at a time.
The more your business grows, the more you’ll need to create content that is SEO optimized. Writing SEO-friendly blog posts is one of the most popular ways to improve your rankings and attract more visitors and buyers to your website. Quality content is a fundamental addition to your business.
SEO Copywriting Agency makes your blog posts thrive
At SEO Copywriting Agency, our team consists of dynamic copywriters specializing in a variety of topics. We guarantee the creation of original and creative content that best fits the tone of your website. Our team of experts uses the most state-of-the-art tools to ensure we are optimizing your website in the most effective way so you can outrank your competitors. Contact an SEO expert today to take the first step of bettering your website!