Micro-Influencer Marketing

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Who is a Micro-Influencer?

A micro-influencer is a new type of online influencer who might not have the millions of followers a celebrity has, but through his relatable and personal point of view can influence people thanks to its honest opinions. A micro-influencer is someone who has between 1,000 to 100,000 followers.

A smaller, less-famous influencer can form a stronger bond between them and their followers and generate better user engagement. A smaller audience means more personal interactions, contributing to building trust, an important factor when it comes to influencer marketing.

What are the benefits of collaborating with them?

  • Influencer marketing is the fastest-growing channel for customer acquisition. (Tomoson)
  • Influencer marketing content delivers 11X higher ROI than traditional forms of digital marketing. (Ogilvy Cannes)
  • Nearly 40% of Twitter users say they’ve made a purchase as a direct result of a Tweet from an influencer. (Twitter)

Micro-influencers tend to interact with their audience more frequently and manage to showcase products or services in the best way possible, without the pretentious celebrity-vibe that is potentially deceptive and lacks originality and trustworthiness.

micro-influencer marketing

Tailor-Made Micro-Influencer Marketing

Micro-Influencer Marketing Strategy

Having a powerful Micro-Influencer Marketing strategy is very important in today’s digital age. There are plenty of micro-influencers out there but it takes good research to track the right ones for your industry and brand. Unlike other marketing strategies, the Micro-Influencer Marketing strategy involves handling and communicating with people. You need to define what works for your niche, define a solid action plan, communicate it effectively and track progress.

You can also use the original content on your own website to boost your website’s ranking for the selected keywords or offer it as a guest blog to another website enhancing your website’s link building.

Let us show you what Micro-Influencer Marketing can do for your business success.

we believe in the power of data

We'd love to share our knowledge and experience

We help you boost your online visibility and profitability thanks to our broad network of micro-influencers.

Think & Plan Ahead

An effective strategy is the foundation of success. A Social Media Strategy will help you:

Grow your business

Engaging your customers increases your sales. Social Media Marketing will help you:

We connect the right people

What can we do for you

We find the right micro-influencer that matches the style of your brand and create an original 360° content marketing project, including high-quality photos and videos, and a long SEO friendly article showcasing your business’s competitive advantage.

Micro-Influencer Strategy
Micro-Influencer Matchmaking
Micro-Influencer Campaign Management
Micro-Influencer Tracking & measurement

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